2025 Scents You Need to Know: A Trend Forecast
2024 in Fragrance: Notable Notes That Defined the Year
As 2024 winds down, it’s the perfect moment to take a look back at the standout fragrance “notes” that captured our imaginations this year. From the rich and mysterious oud to the bright allure of hibiscus, these notes weren’t just ingredients—they were stories, moments, and memories in the making.
Let’s revisit the scents that shaped the year and share a few predictions for 2025, where cozy cafés and bakery-inspired fragrances may just steal the spotlight.
The Notes That Stood Out in 2024
Oud: The All-Time Favorite
It’s no surprise that oud was the undisputed bestseller this year. With its deep, woody, and luxurious profile, oud has been a long-time staple in Arabic perfumery—and 2024 solidified its place in the hearts (and noses) of fragrance lovers everywhere. Whether layered with florals or paired with spicy accents, oud proved to be endlessly versatile and irresistible.
Vanilla: Sweetness with a Bold Twist
Vanilla had its moment yet again, but this year it came with a bold edge. From smoky undertones to boozy infusions, vanilla showed it’s more than just sweet—it’s sultry and full of surprises.
Hibiscus: A Tropical Getaway
Hibiscus brought an exotic brightness to fragrance blends in 2024. Its floral yet slightly tart profile added a unique pop of vibrancy that felt like an escape to paradise with every spritz.
Smoke: A Cozy Enigma
Smoky notes carried a sense of mystery and depth, often reminiscent of cozy bonfires or incense-filled evenings. These fragrances brought a meditative, grounding quality that resonated deeply this year.
Plum: Playful Yet Sophisticated
Plum was another fruity standout, offering a rich, juicy sweetness that was often balanced with spices or warm florals for a sophisticated finish.
Saffron & Jasmine: Spicy Elegance
Together, saffron and jasmine created luxurious, opulent blends that felt both timeless and modern. These notes danced between spicy and floral, creating an unforgettable sensory experience.
Cactus & Amber: Earthy Adventure
Cactus and amber captured the essence of desert landscapes—fresh, warm, and grounding all at once. These notes were perfect for those who craved something earthy yet distinctive.
What’s Next? 2025 Fragrance Predictions
Looking ahead, we’re predicting a rise in bakery and café-inspired fragrances. Think buttery pastries, rich almonds, and indulgent chocolates that evoke the warmth of a bustling café. These gourmand notes are perfect for creating a cozy, nostalgic vibe that we suspect will dominate in 2025.
Trends on the Horizon
According to Fragrance Trend Report, these are some additional fragrance moods to be on the lookout for in the upcoming year.
Sanctuary
As mindfulness and slow living continue to grow in popularity, fragrances are leaning toward soothing, comforting aromas. Look out for notes like linen, white musk, and paper, often paired with soft gourmand touches like rice or matcha for a serene and grounding effect.
Opulence
Inspired by the richness of Arabic perfumery, opulent fragrances featuring oud, amber, and tonka are making waves. Vanilla continues to trend here too, offering a decadent, bold alternative to its sweeter counterparts.
Pristine Alpine
Nature-inspired scents remain a favorite, with brands looking to the mountains for inspiration. Fragrances featuring notes like salty mineral water, fresh greens, and the cool essence of rain evoke the serenity of alpine landscapes.
Your Turn
As we say goodbye to 2024, it’s time to ask: which of these notes defined your year? Were you swept away by oud’s luxurious allure, or did hibiscus transport you to a tropical oasis? Let us know what scents stole your heart—and which ones you’re excited to explore in 2025!
Looking for your next signature scent? Let’s create something unforgettable together.